I read this article from Practical E-commerce and it gave me some ideas to try out to all of the e-commerce store that I’m managing. Going to follow this and do a case study in generating some sales via organic traffic.
I’m not saying I’m going to stop doing PPC for my E-com store, I’m just going add these SEO tactics to my daily efforts.
Here’s the article feel free to read it I’m sure it will also enlighten you in a couple of confusion you have about Search and PPC.
“SEO: Is your Site Relevant for that Keyword? » Practical Ecommerce” http://feedly.com/k/162PBnK