First question I have to ask if you’re an SEO is: What do you do when you start a project?
Personally I go ask the client what are his objectives in doing some SEO efforts for his/her business, also ask what are the previous promotion and marketing have they done and lastly I’ll ask who/what are the demographics of their business, services and products.
After getting some data from the business owner, I’ll start doing site audit using an SEO Tool then while the tool generates data for me to analyze I’ll do competitve analysis and keyword reseach.
After gathering all the data from the research I’ve conducted I’ll analyze those data and develop an SEO and Marketing plan to compete with the competition and also to meet the business’ objectives. So the strategy build up and analysis varies upon the goals of the company.
For all SEO Specialist, New SEO and Internet Marketer, I recommend that if you’re starting a project do an in-depth research and analysis that would incline to the goals and objectives of the company you’re doing SEO for.
Hope this post will give you some insights on what to do when starting an SEO project. Feel free to comment below if ypu have some questions or you disagree with my personally opinion about this topic. See yah and Merry Christmas to all.