WordPress Site Optimization Checklist For 2014

WordPress Site Optimization Checklist For 2014

here’s a post I dedicate to all business owners to know how to set up and optimize their WordPress site to it’s optimal state prior to launch. It’s most struggles that businesses are just launching site thinking they have a good looking site and they neglect to go through and check if all the on-site optimization aspect are all taking care of.

My client’s have contacted me to help their site to be fully optimized because they didn’t bother to optimize it before launching the site. So main lesson here is not to launch a zero optimized rate site because you’ll end up going back and do it you have no choice but to do it from the start.

OptimizationThings to Set-up/Create before going through the checklist:

  • Create an Analytics and Webmaster Tools Account
    • Create a dedicated Gmail Account in setting this up
    • Secure the codes and make sure both are connected
  • Create all social media accounts to be connected to the site.
    • Facebook
    • Twitter
    • Google+
    • YouTube
    • Pinterest

WORDPRESS SITE CHECKLIST

  • Make sure the title of the site reflects the business name and possible always grab a chance to insert keywords in a way that it is going to sound natural to the user and also search engines. You can insert keywords to the tagline if it’s not included in your business name.
    • SETTINGS > General > Site Title
  • Set-up permalinks to /%category%/%postname%/ for an optimal url structure
  • Set-up the pagination settings to whatever you want (Static or Dynamic) I recommend to set a static page for blogging purposes.
  • Implement the proper schema for each of your landing pages.
  • Install Plugins:
  • Configure Yoast
    • Add Google Webmaster Tools and Analytics Code and Bing as well
    • Set dates archives, tags and format taxonomies to No-index
    • Add all social accounts that is given in the plugin.
    • Exclude media, format and tags in the sitemap settings
    • Set-up breadcrumbs that will affect your site’s snippets in SERPS. (Use webmaster tools A/B testing for this)
    • Set your Google+ about us url in the author bio information for Google Authorship Verification and Snippet.
  • Add and optimize all pages and content within the site and check the SEO Yoast on-page grader make sure it’s all green.
    • Publish at-least three blog post in your blog for a good crawling and indexing of the site.
  • Make sure that your contact page have the Google Map API and NAP information.
  • Lastly make sure your design will attract your visitors to roam around your site.
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5 responses to “WordPress Site Optimization Checklist For 2014

  1. Pingback: Yoast Launches New WordPress Plugin: Post Connector·

  2. Hey Gergorios,
    You have explain onpage tactics in very few words and in nice way but unfortunately missed few important points of on-page optimization like nothing said about Page Title, Meta Description, H1 tags, website speed any many more hope your visitors will offended but not to worry for them I am pasted url of on-page optimization checklist where you can get almost every on-page factor in detail http://www.speakingtechnically.com/on-page-optimization-ranking-factors/.
    Instead of this would appreciate your the wordpress plugins you shared for SEO and I also recommend to the bloggers who are using wordpress must these plugin which mentioned by Al Gregorios.

    • Yes I didn’t mention those areas I agree with you, however this post is specifically talks about the things to check before launching the website so I didn’t highlight those areas. I did include a related sentence in the post talking about this though.. I said “Add and optimize all pages and content within the site and check the SEO Yoast on-page grader make sure it’s all green. Publish at-least three blog post in your blog for a good crawling and indexing of the site.”.. I’m sure you just missed this part.. Thanks for giving your feedback and hope you’ll read my latest post and also comment your thoughts about it.. Looking forward to discuss more SEO and SEM related topics with you soon.

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