I personally stay on top of search engine’s algorithm updates to keep myself updated. As an SEO & SEM Specialist of www.ewaycorp.com it is my responsibility to study these different algorithm behaviors to understand how, what and when to implement the efficient SEO strategies to be able to meet our on-going SEO campaign project objectives and goals. That’s why I keep reading current SEO Trends and Discussions, so guess what I’ve read about today?…
What I Read…
Today I found out about Google’s Panda 4.1 Update which was recently released last September 23, 2014. Did research and analysis to understand it’s behavior, while going through my observation and research I thought why not consolidate my notes and share it to other SEO Providers whom not aware of the update.
Panda update rolling out
Earlier this week, we started a slow rollout of an improved Panda algorithm, and we expect to have everything done sometime next week.
Based on user (and webmaster!) feedback, we’ve been able to discover a few more signals to help Panda identify low-quality content more precisely. This results in a greater diversity of high-quality small- and medium-sized sites ranking higher, which is nice.
Depending on the locale, around 3-5% of queries are affected.
Google just announced that they’ve released a more aggressive Panda 4.1 Algorithm Update last Septmber 23, 2014. Did some research to see what other SEO experts says about it. Here’s a couple of info I’ve seen from different sources:
Forum discussion at Google+, Google Webmaster Help, WebmasterWorld, DigitalPoint Forums and Blackhat World.
What I did…..
After I was able to understand the logic behavior of Panda 4.1 what I did is gone through all the SEO Projects I’m handling and evaluate signs of algorithm impacts & effects. AHA! found that one of our projects have been affected by the update, evaluated the site and yes the site is really a potential nominee for penalization. Next step I did is, analyzed best efforts to revert it to what it was before the Update was released. (This action/process gave be a better understanding of Panda 4.1 to where I’ll just have to implement the strategies/optimization efforts I’ve outlined to get the site’s performance back)
I’m think that this algorithm will evaluate content score in relation to rankings / SERPS visibility a little more aggressive. So if you’re site’s content somewhat a little more mediocre and you’ve still passed through algorithm evaluation and still able to rank your site well in SERPS. I recommend you better start improving your site’s content, you’ll never know when Google detects low score content and will drop your current rankings.
So better start working on your site’s content quality enhancement. (you might still be lucky if Google will just decrease your rankings and not penalize your site’s SERPS overall visibility). I myself started going through all my projects and evaluated on-site content quality making sure to meet the latest Google Panda 4.1 update behaviors.