Why We Transformed to an Agile Inbound Marketing Company

We started working with an Agile Consulting and Coaching company a few years ago to help them develop performance content for their blog. All of the concepts we wrote about focused on agile implementation and training courses to help software companies and project managers be more efficient. This work introduced us to the concepts, tools and terminology used with agile (scrum, sprints, JIRA, product managers, etc.) and often had us joking about how nobody at our agency would want the title of “scrum master.” But, it didn’t inspire a magical transformation…at first.

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