Why Data is Essential to Optimizing Your Inbound Marketing Strategy

Data analysis tools have been around for many years. Rarely do marketing tools like social distribution platforms, content management systems or email marketing software exist without intelligence built in. While access to data is not a new concept, the way data is being analyzed and acted on is improving, thanks to more comprehensive tools that tie together facts and numbers with tangible marketing solutions.

from Content Marketing Blog http://ift.tt/29hEfo2


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