2016 FRESH NOTES ONLINE MARKETING THOUGHTS I WANT TO SHARE

NO SHORT CUTS

Reading the title this post basically a consolidated notes of thoughts that I wrote while thinking out loud while analysing digital marketing data of one project that I’ve challenged myself to really hit the goal this year.. =) So before hand, I want you to step into my mind as I was writing these notes this video shows the same flow of thought that I have when I wrote all of these notes: So what this video first.

Okay have an idea of how I was thinking basically??hehehe You might really think that I’m crazy but check out how crazy my notes below:

ONLINE MARKETING SUMMARY ILLUSTRATION - AL GREGORIOS
Ranking for branded keywords is obviously quite a bit easier than for unbranded terms, but it takes some thought. We don’t just want to send everyone through our homepages; it’s far better to send them to the page that best answers their query. In today’s Whiteboard Friday, Rand covers four steps to be sure you’re setting things up the right way 
  • META DATA must be specifically targeting the right direction towards the objective of the brand / business.
    • The most relevant page that can give the information about the brand. Basically targeting the specific intent in targeting the topic, content and meta data. So for branded intent if your website is hitting a decent amount of organic traffic mostly branded terms and generic + brand name or vice versa .
  • Useful links to drive users/customers to relevant or related pages regarding your brand. Usually the next step you want your users to do.
  • Don’t allow pages to show up for your branded term!!! (RAND HIGHLIGHTS)
  1. List all your branded terms
    • Yahoo
    • Bing
    • Google
    • Use auto suggest + related searches
    • Use internal search queries
  2. De-personalize and search
  3. LOCALIZE AND SEARCH
    • &NEAR=LOCATION
  4. LIST NON-IDEAL RESULTS & FIX

 

THEY CALLED IT SEO SLOG I CALL IT “SEO LOOP OF DEATH”

WHAT TO PUT ON YOUR HOME PAGE?

Visible but not generating results….?? Frustrations of SEO’s..=)
[“TRIGGERS” for ranking factor] impacts mostly to be trap of SEO LOOP OF DEATH
Have a project and everything is ranking well but not generating enough sales to keep the project paying your service?lol… Been there done that……..
  • DELAY OF RESULTS
    • NOT ONE TIME EFFORT AND TIME WITH CONSISTENCY IS NEEDED
  • OVERTIME DROP OF RESULTS (most clients are rushing with their expected results and not happy with what you’ve invested)

    • Client see’s the improvements but it’s now looking for the ROI out of the improvements
  • YOU’LL LOSE THE PROJECT SINCE THE BUSINESS CANNOT AFFORD YOUR SERVICE

    • Not because you’ve done some wrong, but results in investing for SEO takes time and don’t assume or give estimated timeline of ROI. So starting a project do educate and explain the business owner of this reality before moving forward.
    • Make sure the business is not 100% dependent towards what SEO/ORGANIC Traffic, it’s best that the business have other source of sales and traffic like paid ads and social media.
      • To have another outlet to generate income for the business.

 

ASK

CLIENT IS THE EXPERT WHEN IT COMES TO THEIR INDUSTRY

  • Take time to Communicate
    • Clients must be open to give us the SEO Specialist/Marketer all the info about the brand/business
    • Clients must give details of what’s new what’s happening with the company.
    • We only analyse the data inline with the clients goals, objectives or expectations and give the appropriate efforts to meet their expected results. 
  • TRANSPARENT & TAKING RESPONSIBILITY
    • Take responsibility with the overall view of the project so be transparent of what you can do and make sure that you’re not strangled with a quick timeline of deliverables, I learned that from my experience before I’m pushing because I’m trying to get the gig/job so when the client gives me a short timeline to deliver big results we would just say yeah I can do that most of the time…Right??

      • But this is not a reality and scalable, it’s like shooting in the dark and dependent with possibilities.. I figure out that SEO have not exact time range of campaigns to generate expected results so giving a timeline for deliverables would create a loop or termination of the project….
  • Always start by understanding the business by information scraping directly from your client.
  • No EXACT TIMELINE!Understanding-your-business-risk-in-Perth

    • Don’t give timeline for deliverables but for data gathering then after the timeline laps, g
      o back to your step 1 which communicate the data generated with your client and explain the technicalities of the data that would give them some insights what to do next as the owner. Then after give the next recommendation for fixes, improvements or product update to meet the main goal of the business which the same with other companies no matter what industry, generate sales/income.

EARN RANKINGS WITHOUT CONTENT PRODUCTION/INVESTMENT

Make sure your website have the personality and design that the brand/company portray.. This is the type of content that you could update with any massive content production/marketing  investment but only consistent user behaviour observations and constant change/update derived by the experiment data and observations.

3 ESSENTIALS  TO SUCCESSFUL ONLINE MARKETING CAMPAIGN PERSUADING USERS TO CONVERT

KNOW YOUR DEMOGRAPHICS

  • Be human and not an automated algorithm for your customers
    • Be the Customer
    • Decision making levering being human
  • Specify Who Are The Possible Buyers/subscriber of what your offer
    • Who’s Online + Why?
    • Who are your targeting?
  • Look at your audience Cultural Differences analysis is important to consider
  • Individual Psychology
    • Personality Analysis
      • Age
      • Behaviour
      • Become the audience

COMMUNICATE PERSUASIVELY

  • SAFETY, SECURITY and BENEFITS
  • Website Persuasive Features
    • Trust Signals, Brand Reputation Management, Call To Action of Assurance
    • Images
    • Videos
    • Colours
    • Social Behaviour

 

SELL WITH INTEGRITY

  • Reciprocation
    • Give and receive approach of marketing
  • Social Proof
    • (reviews and testimonials)
      • Videos
      • Contextual Reviews (with social media integration)
  • Commitment and Consistency
    • Give a sense of consistency with your content
    • consistency with your product quality
    • consistency with your service or insurance policy
    • strong commitment to what you’ve publicise or promise your audience.
  • Liking & Engagement
    • link, tie-up, connect, relate with an Authority or Big Brands
    • Be responsive no matter how big, small or important, irrelevant the audience may be.
  • Be an Authority
    • by showing authoritative approach for content or marketing pitch
ANALYSE DATABASICALLY, here are my summary of the important points of my notes which I formulated as my common loop of SOP for a project.. You can take what works for you then follow the loop, let me know what your results was.
  • COMMUNICATE WITH OWNER
  • RESEARCH
    • AUDIENCE
    • COMPETITORS
  • TEST THE HYPOTHESIS
  • ANALYSE & EVOLVE
    • FIX & IMPROVE
  • LOOP THE CYCLE
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