The Importance of Authenticity in Influencer Marketing

Undoubtedly, you’ve seen a popular social figure endorsing a brand and questioned how he or she agreed to that sponsorship. Whether it contradicts their public persona or doesn’t jive with his or her lifestyle, you can sense when someone is promoting something they haven’t actually used. The inorganic feel of these kinds of endorsements rings hollow with most audiences. It’s awkward, uncomfortable and makes us question the motive of both the endorser and the brand.

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