The Rules of Effective Copywriting

The Rules of Effective Copywriting written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Joanna Wiebe

I’m back at it again with another episode featuring a copywriter who just happens to think that effective storytelling is effective copywriting.

joanna-wiebeMy guest for this week’s episode of the Duct Tape Marketing Podcast is Joanna Wiebe. Wiebe is co-founder of Copy Hackers, a website dedicated to helping marketers boost website and email conversion rates. She is also co-founder of Airstory, where she helps writers write better and faster.  She and I talk about the art of copywriting and how it can be used to increase engagement.

Wiebe is the original conversion copywriter. She helps startups use their words so people fall in love with them, flood them in cash, and tell all their friends about them. Wiebe can be found speaking at numerous conferences, helping top businesses optimize their copy and working with researchers to test “wild ‘n’ crazy ideas.”

Questions I ask Joanna Wiebe:

  • Has the art of copywriting changed in the last decade?
  • How do you make email more engaging?
  • What is Airstory?

What you’ll learn if you give a listen:

  • How to effectively use copy to generate results
  • How storytelling can improve conversion
  • Why testing and targeting are the keys to success

Learn more about Joanna Wiebe and Copy Hackers here. To learn more about Airstory, click here.

This week’s episode of the Duct Tape Marketing podcast is brought to you by magicJack for BUSINESS, trusted by a quarter million small businesses. Reliable phone service at an incredible price: plans from just $14.99/month per line – flat. Get two months FREE service when you sign up at http://ift.tt/2dEnE42. The first 100 listeners will receive a FREE IP phone for every line (each an $85 value)!

from Duct Tape Marketing http://ift.tt/2fQhs9i
via IFTTT

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s