Shifting Your Mindset for Business Success

Shifting Your Mindset for Business Success written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Michael E. Gerber

As any long time reader of mine knows, I’m into systems. Systems are what set a business apart from a job and systems are the thing that will set you free and enable you to someday sell your business should you choose to do so.

So, what if, instead of looking at getting better at what your business does, you began to think about the business itself as your product?

My guest for this week’s episode of the Duct Tape Marketing Podcast is Michael E. Gerber. Gerber is the author of  The E-Myth series of books, including Beyond the E-Myth: The Evolution of an Enterprise: From a Company of One to a Company of 1,000!. He and I talk about scaling your business and why every company should be built as a product to sell.

Gerber was very instrumental in shaping my thoughts and point of view around small business, and he ultimately contributed the foreword to my first book Duct Tape Marketing.

He is a true legend of entrepreneurship. Named by Inc. Magazine as the “World’s #1 Small Business Guru,” Gerber has impacted the lives of millions of individuals and hundreds of thousands of companies worldwide for over 40 years.

Questions I ask Michael E. Gerber:

  • How should long-running businesses react to the changes going on around them?
  • Should everyone today start a business?
  • What is the founder’s job?

What you’ll learn if you give a listen:

  • Why you need to change your mindset when it comes to business
  • How to grow beyond the “Company of One”
  • Why the Storyteller is crucial for scaling your business

To learn more about Michael E. Gerber, click here. To buy Beyond the E-Myth: The Evolution of an Enterprise: From a Company of One to a Company of 1,000! click here.

This week’s episode of the Duct Tape Marketing podcast is brought to you by magicJack for BUSINESS, trusted by a quarter million small businesses. Reliable phone service at an incredible price: plans from just $14.99/month per line – flat. Get two months FREE service when you sign up at http://ift.tt/2dEnE42. The first 100 listeners will receive a FREE IP phone for every line (each an $85 value)!

from Duct Tape Marketing http://ift.tt/2ihzaoh
via IFTTT

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s